How it works

01

The ask

You say what you need. Union writes it down properly.

You text in your own words. Raising a round, hiring a head of sales, selling a business, buying one, finding a co-founder, finding a customer. Union writes back within minutes.

It turns the message into a short brief: what you need, in what form, and any limits that matter, like size, stage, place, or timing. If something is unclear it asks one question, not a questionnaire.

Union is an AI agent working with a small team of people. The agent handles routine steps. A person on the team makes the judgment calls.

Brief Confirmed

Need: Lead investor for a seed round
Size: $3M, room for a strong second
Sector: Battery recycling, hardware
Where: US or Europe
By when: This quarter

Union asked

Do you need a lead, or would a strong second work too?

You said

A lead. A second would help after that.

02

The search

It searches everyone it knows.

Union already knows four million people and, for many of them, what they want right now. It learned that by talking with them. Union reaches thousands of people a day by email and text, reads every reply, and remembers.

Your brief is matched against all of it. Fit comes first: does this person do the thing you need, at the size you need, where you need it. Then recent intent: have they told Union they want something like this.

The result is a short list. Five people who fit well are worth more than a hundred who might.

Shortlist 14 fit · 6 asked · 2 said yes

MR
Maya Reyes, Northwind Leads seed rounds in climate hardware. Three this year.
Said yes
JO
Jonah Okafor, Slate Ventures Led a battery seed in March. Wants a second look.
Said yes
Seed fund, Berlin Fits on stage and sector. Asked this morning.
Asked
Growth fund, New York Series B and later. Not this round.
Not a fit
Angel, San Francisco Wrote back last month about a similar deal.
No reply

03

The check

It asks the other side, with the shape of your ask and not your name.

Union approaches the best fits one at a time. Each of them sees the shape of what you are looking for: the sector, the size, what is being asked. Not who you are.

Then it asks a plain question: do you want to meet this person. Some say yes. Some say no. Some never answer. Union works down the list until it has a real yes.

This is where the time goes. A good match usually takes hours to a few days. A rare one can take longer. Union tells you where things stand rather than going quiet.

Unionto a person who fits

Someone in the network is raising a $3M seed for a battery recycling company in the US. They want a lead who has done hardware before. Do you want to meet them?

Name shared after both say yes

Yes, introduce usNo thanks

04

The yes

When both sides say yes, you are introduced.

Union comes back to you with who said yes and why they fit. You decide. Nobody is introduced without saying yes first, and that applies to both of you, every time.

The introduction is one email or one text with both of you on it, and the context each side needs to start well. From there, the conversation is yours.

FromUnion

ToMaya Reyes, Dan Whitfield

SubjectIntro: Dan (Loop Materials) and Maya (Northwind)

Maya, meet Dan. Dan is raising a $3M seed for Loop Materials, which recovers lithium from spent EV batteries. You said you want to see hardware at seed, so here he is.

Dan, Maya leads seed rounds in climate hardware at Northwind and has led three this year. She asked to meet you.

I will leave you both to it.

05

After

The introduction is one point on a longer line.

Union checks in after the introduction and helps when that is useful: a second name, a piece of context, a nudge when a thread has gone cold.

If the introduction turns into a transaction, Union proposes a fee and you agree to it before anything is owed. If it leads nowhere, nothing is owed. Either way, what happened teaches the next search.

Union Replies in minutes

Three weeks later

How did it go with Maya?

Term sheet on Friday. She is leading.

Good. Want a second name for the round? Jonah at Slate said yes as well.

Yes please.

What Union will not do

Share your name, or theirs, before both sides have said yes.
Broadcast your ask to the network. Union approaches specific people, one conversation at a time.
Send messages in your name. Union speaks as Union.
Charge for an ask, a search, or a yes that leads nowhere.

Questions people ask

Am I talking to a person or to software?

Both. Union is an AI agent, and a small team of people works alongside it. The agent handles the routine work and writes most of the messages. A person steps in when judgment is needed, and every introduction is checked before it is made.

What kinds of asks work?

Anything where the right person makes the difference: investors, hires, buyers, sellers, partners, customers, advisors, and experts in a narrow field. If Union does not think it can help, it says so early.

How long does it take?

Union replies within minutes. A good introduction usually takes hours to a few days, because it waits for a real yes from the other side. Rare asks take longer, and Union keeps you posted.

Can I say no to a match?

Yes, and so can they. Union brings you the person and the reason they fit. You decide whether to be introduced. A no is fine and costs nothing.

Where do the people come from?

Most of the network met Union through Union's own outreach: an email or a text, a reply, a conversation about what they are working on and what they need. Some arrive the way you did. Nobody is in the network because someone else was introduced once.

From one text to an introduction.